James M. Rosenthal

READ CV

James Rosenthal Boyer emerged from the world of high fashion and runway, beginning her career in New York and working alongside iconic houses including Donna Karan and Anna Sui. Over the past two decades, she has developed a distinctive visual language across fashion, luxury advertising, editorial, entertainment, and e-commerce.

Her work has helped shape major campaigns and productions, including Bacardi Rum’s 50th Anniversary commercial and global campaign photographed by Ellen von Unwerth, as well as projects for Mansur Gavriel, Anastasia Beverly Hills, Pinterest, and other internationally recognized brands.

At the heart of James’ creative identity is editorial. Years spent shooting around the world have allowed her to continually experiment, evolve, and draw inspiration from fashion, music, street culture, art, and the unique cultural identities of the places and people around her. Her editorial work has appeared in publications including Vogue, THE DAILY, WWD, NYLON, ELLE, RESERVED, TREATS, and PLAYBOY, among others.

Beyond styling, James brings the creative vision, leadership, and production expertise required to execute at scale. She has been brought in to reimagine e-commerce, content, and lifestyle imagery for brands including lululemon and goop. Most recently, she served as Style Manager for Fashion Nova, leading a styling team and helping shape and evolve the brand’s visual aesthetic.

Working across so many facets of the industry has given James a perspective that extends beyond fashion as simply what we wear. For her, style is an expression of culture—and an opportunity to influence how trends are created, interpreted, and ultimately made accessible.

With a deep respect for runway and craft, James continually draws from the classics while pushing them somewhere unexpected. Whether dressing models, musicians, cultural figures, or private clients, she approaches every subject with the same intention: transformation without losing individuality.

“I love taking the regular and translating it into something familiar, but slightly irregular—bringing a sense of fantasy, individuality, and sex appeal to every person I dress.”